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The Story Behind Red Bottoms—and How Trademark Law Protects That Red Sole | #the Story Behind Red Bottoms—and How Trademark Law Protects That Red Sole

The Story Behind Red Bottoms—and How Trademark Law Protects That Red Sole

The Story Behind Red Bottoms—and How Trademark Law Protects That Red Sole

Red bottoms, made famous by Christian Louboutin’s red-soled heels, are legally trademarked as a brand signature. The 2012 YSL case confirmed protection for contrasting red soles, showing how unique design cues can become powerful, protectable trademarks.