Nice — here’s a compact, source-backed market reference for the Tourism Market with a company list + 2024 values (revenues), recent developments, drivers, restraints, regional split, trends, top use-cases, challenges, opportunities and the key factors likely to expand the market.
This versatile research report is presenting crucial details on market relevant information, harping on ample minute details encompassing a multi-dimensional market that collectively maneuver growth in the global Tourism market.
This holistic report presented by the report is also determined to cater to all the market specific information and a take on business analysis and key growth steering best industry practices that optimize million-dollar opportunities amidst staggering competition in Tourism market.
Read complete report at: https://www.thebrainyinsights.com/report/tourism-market-13245
Quick market snapshot (official / consensus)
Tourism contribution to global GDP (2024): ~US$10.9 trillion (Travel & Tourism contribution to GDP, WTTC).
Recent published market-size estimates (vary by definition & scope): examples — ResearchNester / Zion / ExpertMarketResearch place 2023–2025 baselines in the ~US$9–12 trillion range with CAGRs ~4–6% (2030+ forecasts vary by scope). Compare vendor definitions before quoting a single number.
Company reference (major tourism / travel companies) — 2024 values (full-year revenue)
Notes: these are company-level revenues (not “tourism market share”). Many travel firms mix services (hotel management, OTAs, transport). Sources are the companies’ 2024 filings / releases.
| Company | 2024 revenue (full year) | Source |
|---|---|---|
| Marriott International | ~US$25.1 B (total revenues, 2024). | Marriott 2024 results. |
| Booking Holdings (Booking.com, Priceline, Agoda, Kayak) | US$23.7 B (FY 2024). | Booking SEC filing (2024 10-K). |
| Expedia Group | ~US$13.7 B (FY 2024 revenue). | Expedia FY-2024 results. |
| Airbnb | US$11.10 B (total revenue, 2024). | Airbnb 2024 Form 10-K / shareholder letter. |
| Hilton | ~US$11.17 B (FY 2024). | Hilton FY-2024 release. |
| TUI Group (tour operator, cruises, hotels) | €23.2 B revenue (FY 2024). | TUI FY-2024 results. |
| Trip.com Group (Ctrip/Trip.com)** | ~US$7.3 B (FY 2024). | Trip.com FY-2024 reports. |
| Accor (hotels) | €5.606 B (2024 consolidated revenue). | Accor FY-2024 results. |
Recent developments (2023–2025)
Post-pandemic recovery largely complete: international arrivals and spending rebounded strongly in 2023–2024; business travel recovered in many regions though some markets (China) lagged at times.
Digital transformation & AI adoption — AI/large-scale analytics are being applied to personalization, pricing, operations and contactless experiences. WEF and academic work flag AI as a key catalyst.
Demand shift to experiences, sustainability & longer stays — remote work/digital-nomadism, experiential and low-impact travel continue to shape product offerings.
Drivers
Rising disposable incomes & easing COVID restrictions → strong leisure demand.
Increased air connectivity and cheaper long-haul options (more LCC routes, higher seat capacity).
Technology (mobile, OTAs, AI-based personalization) making planning and booking easier.
Restraints
Geopolitical risk & macro volatility (fuel prices, inflation, sanctions) can quickly depress travel.
Overtourism & local resistance in key destinations; policy/permit restrictions and carrying-capacity limits.
Skills shortages and rising labour costs in hospitality and travel services.
Regional segmentation (high-level)
North America & Western Europe — largest spenders and bookings (OTAs and hospitality revenue leaders).
Asia-Pacific — fastest growth potential (intra-regional travel, China reopening effects, rising middle class).
Middle East & Africa / Latin America — growth pockets driven by niche tourism, infrastructure investments and lower base effects.
Emerging trends
AI & personalization across the customer journey (itineraries, pricing, dynamic packaging).
Sustainable & regenerative tourism: carbon-aware bookings, certification, off-peak promotion.
‘Bleisure’ and digital-nomadism: longer stays, mixed business-leisure travel and workforce mobility.
Platform consolidation and B2B distribution evolution (OTAs vs direct bookings vs meta-search).
Top use cases (how money flows in tourism)
Leisure travel (vacations, short breaks) — largest share globally.
Business & MICE travel (conferences, meetings) — rebounding but behavior changed (hybrid meetings).
Family / VFR travel (visiting friends & relatives).
Niche tourism: adventure, wellness, luxury, heritage and eco-tourism.
Major challenges
Fragmented regulation & visa regimes — friction to international travel.
Seasonality and capacity constraints (air seats, hotel rooms) in peak seasons.
Sustainability pressure: emissions, waste and local community impacts forcing structural changes.
Attractive opportunities
’Travel-as-a-Service’ / subscription and loyalty innovation for repeated revenue streams.
Experience monetization — local experiences, guided tours, and curated itineraries (higher margin).
AI-driven upsell & operational automation to reduce cost and increase conversion.
Key factors driving market expansion
Global economic growth & rising middle classes in Asia/Africa.
Improved connectivity (air routes, low-cost carriers, high-speed rail).
Digital adoption & platform innovation that reduce booking friction and unlock micro-segments (e.g., digital nomads).
Want this next?
Pick one and I’ll do it right away (no waiting):
Full company breakdown (OTAs vs hotel owners vs tour operators) with 2024 revenue, EBIT/EBITDA and a quick note where “tourism” revenue sits inside broader company segments. (I’ll cite each figure to the company filing.)
2-page market brief / slide deck summarizing the above (PDF/PowerPoint).
A regional deep-dive (e.g., India / APAC / Europe) with market size, traveller profiles, and top local players.
Which one do you want?
