Nice — below is a compact, source-backed market brief for Cognac & Brandy, plus a company reference table with concrete, recent values/metrics I could find. I prioritized official company reports, reputable news outlets and market-research updates (2023–2025). If you want this exported to CSV/Excel or expanded into a slide deck, tell me and I’ll produce it right away.

This versatile research report is presenting crucial details on market relevant information, harping on ample minute details encompassing a multi-dimensional market that collectively maneuver growth in the global Cognac and Brandy market.

This holistic report presented by the report is also determined to cater to all the market specific information and a take on business analysis and key growth steering best industry practices that optimize million-dollar opportunities amidst staggering competition in Cognac and Brandy market.

Read complete report at: https://www.thebrainyinsights.com/report/cognac-and-brandy-market-13447

Quick company reference (company + role + concrete value/metric)

Note: many category players are parts of broader luxury / spirits groups (LVMH, Rémy Cointreau, Pernod Ricard), so brand-level revenue is often reported inside larger group financials rather than stand-alone public line items.

Market snapshot — recent developments (2024–2025)

• Export shock & China disruption: French Cognac exports value fell in 2024 — a marked slump to China (nearly a 24% drop to China) and overall export value down ~10.6% vs 2023; this was tied to trade measures and weak Chinese demand. The episode has become the dominant short-term story for Cognac. 

• Tariff / trade risk remains front-and-centre: Since 2024 the sector has had to manage possible/actual tariffs and anti-dumping measures (China) and threats of US tariffs — these measures materially impacted volumes and pricing dynamics in 2024–25.

• Major players reporting lower spirits revenues in 2024–25: Group results from LVMH (Moët Hennessy) and Rémy Cointreau show declines in spirits revenues and operating profit in the 2024–25 reporting cycle, driven by weaker Cognac demand and travel-retail softness.

(For market sizing, multiple market reports estimate the global Cognac & Brandy market at ~US$15B range in 2024 with low-single digit growth into 2025 — see ResearchAndMarkets and Grand View Research summaries.) 

Drivers

1. Premiumization & luxury demand: Cognac is a global luxury spirit; demand for premium & ultra-premium expressions supports higher ASPs.

2. Mixology & cocktails (brand revitalization): Brandy/Cognac are re-entering cocktail culture — new serve occasions increase consumption outside traditional neat drinking. 

3. Growth in emerging markets & travel retail (pre-2024 trends): Travel retail, China and high-growth markets historically drove volumes (until trade frictions). 

4. Consolidation & brand investments: Large groups (LVMH, Rémy, Pernod) continue to invest in premium ranges and marketing, protecting brand equity. 

Restraints

• Trade disputes & tariffs: Recent anti-dumping measures and proposed tariffs materially reduced exports and created near-term uncertainty. 

• Cyclical consumer spending / macro & travel retail weakness: Economic slowdown, lower tourism and weaker travel retail hurt high-margin channel sales.

• Supply & agri constraints / appellation controls: Cognac production is geographically limited (BNIC appellation), so supply expansion is constrained; also ageing stocks → long lead times and capital intensity. 

Regional segmentation analysis (high level)

• Europe (France source & E.U. demand): Production hub (Cognac region) and home market; EU and travel retail important for premium segments.

• Asia (China, Hong Kong, SE Asia): Historically one of the largest growth engines for Cognac; 2024–25 showed a severe pullback in China due to trade measures and softer demand. Recovery in China is the key upside risk.

• North America (U.S.): Large, high-value market (accounts for a major portion of Moët Hennessy revenue); threatened by potential tariff actions but remains strategically important.

• Latin America & APAC (e.g., Philippines, Spain brands): Strong brandy markets (e.g., Emperador in Philippines; Torres in Spain with export growth) — regional brandy (non-Cognac) demand remains healthy.

Emerging trends

• Cocktail-led repositioning of cognac/brandy for younger consumers (mixology & on-trade activations).

• Premium & limited-edition launches to capture collector / gifting demand (higher margins).

• Geographic diversification: Producers push into new markets (e.g., Torres expansion into North America/Canada; Emperador expanding globally) to offset single-market exposure.

Top use cases

1. Neat / high-end consumption (premium gifting & connoisseur segment).

2. Cocktails / on-trade mixology (younger adult adoption).

3. Travel-retail & duty-free purchases (historically high value).

Major challenges

• Trade & tariff volatility (China anti-dumping and potential U.S. tariffs) creating demand shock and inventory/distribution disruption.

• Long production cycles & inventory carrying costs (aged stocks tie up capital).

• Over-reliance on a few key markets (China + U.S. concentration for premium Cognac revenue).

Attractive opportunities

• Premiumization & premium-plus SKU expansion — higher ASPs and margin capture.

• Cocktail culture & new serve occasions to broaden the consumer base (urban bars, premium cocktails).

• Geographic diversification & travel-retail recovery — quick upside if China and travel resume normal flows.

Key factors that will drive market expansion (what to watch)

1. Resolution or easing of trade disputes / tariff environment — single largest short-term factor.

2. Travel retail & tourism rebound (restores high-value channel).

3. Successful premium product launches & marketing to younger consumers (mixology/cocktail adoption).

4. Balance between supply (aged stocks) and demand — pricing discipline set by major houses (LVMH, Rémy, Pernod).

Selected sources (reads worth scanning)

• Reuters coverage of French Cognac export slump & China measures (Feb 2025).

• Coverage of tariff risk and industry impact (Le Monde / industry press, 2025).

• Rémy Cointreau FY24–25 results (official release & transcript).

• LVMH / Moët Hennessy spirit division reporting (Hennessy volumes, 2024; group updates). 

• Market reports (ResearchAndMarkets / Grand View Research market sizing and forecasts).

• Emperador (group financials & brandy exposure) and Torres sales updates.

If you want I can (pick one) now and produce it immediately:

• Export the company reference table above to CSV or Excel (with source links),

• Expand any section into a 2–3 page market brief with simple charts (market size + regional split), or

• Drill down into company-by-company profiles (funding, brand portfolio split, FY revenue lines) for a chosen shortlist (LVMH, Rémy, Pernod, Emperador, Torres).

Which of those should I do next?